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Lessons in Business Strategy

Strategy is defined as “a plan of action or policy designed to achieve a major or overall aim”. Every year Wolfgang’s owners and staff come together for a two day planning seminar in which we discuss what has worked and what hasn’t in the year passed. We then take the winning approaches and ideas and create a simple, progressive plan that everyone can get behind. After Wolfgang’s annual two day business strategy session I’m sharing my top three takeaways in planning for the following year.

1. Simplicity
Each year we individually focus on our personal opinions of things to start, stop and continue. We then bring our ideas together in search of overlap and fresh new ideas. The important factor that we live when going through each person’s thoughts is to remain focused on big picture ideas to create simple strategy out of. We take powerful ideas and make them attainable with basic, incremental steps to get there. It comes down to doing few things but executing them exceptionally well.

2. Numbers and Feelings
There’s got to be more than a sales goal. Although businesses operate to create a profit, it’s vital to achieve buy in from your team. Don’t only put energy into recruiting, put it into retention too! Ensure that management celebrates staff accomplishments publicly, that there are perks along the way and that the strategy is more than a heightened sales goal.

3. Work With What You’ve Got
Work with what you’ve got whether it’s budget or people. When it comes to budget truly consider the why of every spend and whether it will get you closer to reaching your strategic goal. With people, meet with your staff and discover their skills and preferences and let those shine. Much like A/B testing, be thoughtful, but a little risky with your budget and ensure that your team is getting the nurture and autonomy to take the business to the next level.

Does your employer host annual strategy meetings? Do they have a clean, simple vision for the company that everyone has bought into? Are they working with their resources, dollars and people? If so, wonderful! If not, how can you professionally lead by example?

Here’s to a busy 2018 of commercial, high rise and strata interior and exterior painting!

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

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112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6