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Recent Event Marketing Learnings

Last Thursday I shared a recap of our recent customer appreciation event on de-stressing your life. This week I’m delving into what I took away as a Marketing professional.

1. Be prepared for early arrivals and late leavers
Our event was officially scheduled as an apres work gathering from 5:30-7:30. That said, I arrived at 4:45 and shortly thereafter, guests began to trickle in. As I greeted them and carried on with my prep work, I ensured that a staff member was able to sit and connect with the guest. I also had drinks ordered and food available. Any event planner will share that it’s imperative to make everyone feel welcome. Plus, although the event wrapped up at 7:30, our guests stayed just after 9 p.m. We made sure that our attendees were looked after with ample food and made a final call for beverages before paying the bill. It helps to have a plan of action in place. For us it was moving the dwindled, private downstairs party, upstairs to the energetic, public restaurant.

2. Alphabetize that RSVP list!
A simple but easy capture: Ensure your RSVP list is alphabetized by either first or last name. Whether you’re using paper or a tablet, this makes the process much easier for the the greeting door person.

3. A/V
In this case, I wasn’t actually able to verify that the A/V was in working order, but I did verify that all I needed to bring was my laptop and adapter. I did so, and the HDMI cord wasn’t compatible. Unfortunately I missed out on an opportunity to show before and after slides that I had put work into. We did, however, have a working microphone which was so necessary to draw in a boisterous group, pre and post presentation.

As always, we enjoyed the time spent with customers and I learned a few more best practices to event planning!

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

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112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6