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Customer Confidence: Reeling in Reviews

They say a picture is worth a thousand words and I say a review can be worth thousands of dollars (won or lost). Building an online presence is so much more than having a website, blog or social media: It’s about the whole picture. Having an optimized website kept fresh with content, organic keywords, valuable resources and digital content is imperative, but so is off site SEO boosting tactics such as strong, frequently contributed to social media platforms and online reviews.

Online reviews can feel overwhelming and much like a rabbit hole leaving a marketing professional or business owner asking themselves a multitude of questions without knowing where to start. At Wolfgang I saw an opportunity with Google reviews. When I first started with the company back in January 2016 we had a measly 11 Google reviews and a 3.9 star rating. As someone who values customer reviews and understands the influence of Google, I knew this was the starting point. Since January 2016 we’ve grown our reviews to 27 and a 4.4 star rating. Moreover, I know the importance of building reviews because the majority of our online and phoned in quote requests come from “Google, online search, or the internet”. That’s our customers words, not mine.

With that being said, there are plenty of review sites. For us HomeStars is another big one. There’s also Better Business Bureau reviews, Yelp, Facebook, Amazon, TripAdvisor, Yahoo and dozens more. Instead of planning to get all of the reviews at once, I knew that Google was the primary focus area. In order to receive more reviews we put internal systems in to request reviews and created a simple how to leave a Google review for our customers, thus boosting our overall review count and star rating.

According to this article, in 2014 39% of consumers regularly read online reviews to determine whether a local business was good, 49% occasionally checked and only 12% didn’t trust Google reviews. Overall 88% of customers are checking reviews.

So, if you have yet to get started on encouraging honest, Google and other web platform reviews, what are you waiting for?

 
Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.
 

Wolfgang Commercial Painters

Call (888) WLF-GANG or email service@wolfgangpainters.com

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112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6