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Marketing Strategies For 2017

As Wolfgang’s fiscal year comes to a close, I’ve had the time and space to consider our key marketing wins from the past year and some room for improvement. Having started with the company in January, I had the opportunity lead concerted marketing efforts for 10 months. Wolfgang wins are always all about the team; we create mutual goals quarterly, work hard to hit or exceed them, then celebrate accordingly as a group.

With many wins to list, I choose to focus on these three:

1. Online Reviews
With great effort, we managed to collect 14 Google reviews this year and boost our overall star rating. This was a huge win, as it had been years since Wolfgang had received any recent ratings. We also managed to increase our Net Promoter Score by nearly 50 points out of a possible 100.

2. Association Contribution
This year we made a joint effort to attend and support our associations including LandlordBC and PAMA. We wrote for LandlordBC’s They Key quarterly magazine (not missing a single edition!) and attending multiple events for each.

3. Account Care
We put a clear focus on connecting with our customers more at Wolfgang specific events, association events, networking and office drops. I was proud to see our team so committed to making and spending the face time with our dear customers.

As for 2017, a few notable marketing strategies include sending out a customer survey which will relay any gaps in our customer service, digging deep roots to align with a local charity and continued to promote and scheduled to value added Lunch & Learns. This post is closely related to our 2017 marketing budget how to.

What are your key marketing strategies booked for 2017?


Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

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