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How To: Creating a Marketing Budget

I have some experience working with marketing budgets in the past, so when the opportunity came up to take the lead on creating a marketing budget for 2017, I was thrilled. Much like I consider myself an introverted extrovert, I consider myself a good blend of right and left brain; I love the traditional left brain favouritism of numbers and reasoning combined and enjoy the arena of emotions associated with the right brain. 
After 10 months of working with 2016’s budget, I have a good sense of what Wolfgang’s fixed and variable marketing costs are. 2016 was Wolfgang’s year to create a Brand Playbook as well as a number of new print marketing materials. Now that those projects are primarily looked after, I am able to wrap my thoughts around what I’d like to accomplish for the company in 2017. My thought pattern errs toward less is more and quality versus quantity, so I set our marketing budget in consideration of three major projects.

1. Website Redevelopment
Websites require constant consideration and maintenance. Wolfgang’s website recently underwent a few changes including the addition of videos, fresh contentteam bios and new banner images, but we’re gearing up for something big next year…

2. Review Focus
Online reviews are incredibly important for building a brand reputation and instilling trust with potential and current customers. Review sites like Google and Homestars are a key marketing tactic.

3. Advertising Splash
Advertising to past, current and potential customers is a costly part of any marketing budget but it cannot be overlooked. Advertising must be well thought out with goals defined and measured as a means of growing any business.

The purpose of budgeting to me is to build upon what has been established, creating an environment of strategic focus and constant growth as ideas compound. Budgeting for a new year is taking a solid foundation and building upon its roots. I can’t wait to get 2017 started!

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

Call (888) WLF-GANG or email

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112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6