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Leveraging Digital: Go Animate

In our sixth installment of the the Wolfgang Leveraging Digital series, we’re highlighting the GoAnimate video animation application.

GoAnimate is an animated, cloud based video creation tool. It is ideal for those of us (yes, me) who have no animation or video production background as it makes creating videos painless. I like the company’s whiteboard animation videos, but you can also create full colour, informational videos and infographics too.

Plans range from $39 monthly for basic capabilities with the GoPublish program, to $79 monthly for the GoPremium program and $159 monthly for the GoTeam package. As the names state, the primary differences relate to removing and adding logos, access to more music tracks, higher resolution and more users. I found that starting out with the GoPublish setting for a month worked well until I learned the ropes. I then upgraded to GoPremium for $79 monthly, primarily to remove the GoAnimate logo watermark.

My reason to start working with the video tool was to cultivate a more engaging website visit for those viewing I wanted users to not have to read paragraphs of content, getting lost on pages, but instead to understand Wolfgang Commercial Painters on a personal level, and pick up on our easy going, yet professional culture. I first brainstormed a master list of videos I wanted to create including videos introducing our team, our painting services, our Soup to Nuts promotion and our new Referral Program, among others. Overall, I really enjoyed working with the GoAnimate tool and their support service was amazing; immediate responses and all discussion details emailed directly after the conversation. We’re wrapping our our month to month subscription (which was an effortless process too) now that we’ve created all the videos desired at this point. To keep the videos, I simply downloaded them onto my ultrabook and uploaded them to YouTube. Easy! I would definitely recommend GoAnimate to add content to your website, social media and digital marketing.

Check out our video collection here and stay tuned for more!

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

Call (888) WLF-GANG or email

Street Address:

112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6