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How To: Update a Website on a Budget

Websites are often a company’s primary marketing tool requiring constant content and development updates. If you’re lucky enough to have an in house IT team, you’re not like us: We’re a team of eight… and one Marketing Manager, myself.

I grapple with our website daily. It’s a great site powered by WordPress, one of the world’s leading CMS, along with powerhouse CMS systems Drupal and Joomla. WordPress is user friendly: updating page and post content, creating new pages and posts and adding media in the form of graphics and video is simple. That said, our Wolfgang’s website was developed and launched a total of year ago… and that’s more like years ago in technology years and speed. Although we’re planning a full website redesign next year with the same company, here’s how I keep our website as fresh as possible with my minimal development skills:

  1. Blog, weekly. I believe that blogging helps search engines understand that the site is relevant and still in use. Plus, it’s a fun, creative release, offers some value to our customers and gives visitors a reason to return.
  1. Post photos with ALT tags, sparingly. I always include an ALT tag on photos to help search engines understand the image. That said, I post photos sparingly as I don’t want to overwhelm the site; plus photos are usually found on our social sites.
  2. Look at menus. I recently looked at the  both the parent (top level) and child (beneath top level) menus to ensure their relevance and add where needed. I put information about our new Referral Program under services because it shows our dedication to our customers.
  3. Re-read content. I will be the first one to admit it: I write the content on the site so it seems good to me, but after a long day of typing on a screen, and a drain on my creativity, content isn’t always as catchy as I once thought. I go through content adding and omitting once every month or so.
  4. Video. In order to recreate our website for the interim between the new design next year, I’ve been experimenting with whiteboard animation via Go Animate. I’ve been working on creating fun, short (90 seconds max) and engaging videos to describe our Wolfgang Brand Promise, services offered and customer’s thoughts.

I’d love to know, how do you keep your site from going stale?

 
Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.
 

Wolfgang Commercial Painters

Call (888) WLF-GANG or email service@wolfgangpainters.com

Street Address:

112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6