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Colour Psychology

“This space makes me feel (insert adjective here).”


We’ve all been there before: a gray shade room on a gray day, a red feature wall that is more distracting than demure and a purple which only reminds you of Crayola’s Purple Heart, not ideal. You’re not wrong to feel a certain way when surrounded by a given colour. Although we all have personal preferences, there is a large body of evidence which supports colour psychology and selecting a colour to meet your unique goal for the space at hand.

After recently undergoing an office makeover, the staff at Wolfgang gathered up data and referred to a professional Colour Consultant before picking the new hue. Said research consisted of the Plutchik Wheel, developed by Robert Plutchik in 1980 to relate emotion to colour. The Wheel features three tiers of emotion each worsening in severity the closer they get to the middle.

Plutchik Colour Wheel

Further, popular business resource Forbes, blankets that green sparks creativity while yellow is a seldom adored colour. Blue is known as the most widely accepted corporate colour and red reduces the ability to engage analytically (bringing injury to the mind, therefore elevating stress levels). Further, the article suggests that orange is often associated with good value, white can cultivate boredom and pink is calming. This article speaks to North Americans, as colour has much to do with geography and culture, too.

After much discussion, research, a meeting with a professional Colour Consultant and a deciding vote, we choose to streamline our office with white on white doors and door frames and a spring shaded green feature wall. It’s only been a few weeks,but we’ve found to add a sense of calm to the office seemingly boosting productivity and creativity. The feature wall’s soft green may be short lived though – we are painters after all!

We’d love to know, what colour is your office? Is it time for a refresh?

 
Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.
 

Wolfgang Commercial Painters

Call (888) WLF-GANG or email service@wolfgangpainters.com

Street Address:

112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6