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Event Planning 101: Wolfgang Experiences

Event planning. It’s time consuming and stressful but can offer an incredibly rewarding payoff. At Wolfgang, we host countless culture and team building events within a given calendar year, but we focus on three external marketing events. I, as the company’s Marketing Manager, plan the events from concept to completion. This blog will share some insights, struggles and ideas on improving from our most recent event.

Location: The event was held at a well known, chain restaurant in an idyllic location. Although the room was intimate, it didn’t closed off form the noise of the restaurant due to design and a lack of one wall. Plus the wireless microphone gave out at one point and required an even louder speaking voice from our presenter.
Takeaways: Next time, no matter how certain of the space I am, I’ll visit the venue before committing. The microphone was an unforeseeable mishap. Luckily our speaker took the opportunity to bring the room together to discuss. Parking was also a bit of a challenge in that it was accessible, but pricey. I guess that’s just downtown Vancouver, though.

Food & beverage:
The food assortment was good; there were meat eater and vegetarian options and no shortage. I also liked having branded cocktail menus for ease of ordering and budget consideration. That being said, I planned for food at 15 minutes after event commencement which actually arrived 30 minutes past.
Takeaways: Next time I will surely have food brought out immediately at event start with adequate side plates, napkins, garbage bins and water.

Value add: Wolfgang’s purpose is to make things better for our customers, our people and our partners. That’s why the three annual marketing events also offer a value add. This event featured a speaker on a cutting edge topic, Personal Branding.
Takeaways: The speaker was incredible. She was engaging and offered original content which attendees could relate to.

RSVPs: Here’s the thing… we had a 42.5% turnout of RSVPs on the event day. There are countless factors which can be discussed: excellent weather, traffic, parking and so on, but for our next event we will strive to reach higher.
Although it’s more work for our team, email RSVPs would likely receive better RSVPs and actual turnouts rather than blanketed E-blasts. For our next event I will write a copy and provide it to our team to send personalized invites followed up by phone calls during the week of the event.

Wrap up: A presentation is a lot to remember, especially after a long day at work, so I prepared Wolfgang branded takeaway cards. The cards featured the four main points and examples of Personal Branding. Guests were given a card and a branded cake pop (dessert on the go, minus clean up) as they were thanked for attending.
Takeaways: The cake pops and takeaways were a hit. Next time I would order fewer cards though.

I hope sharing my experience marketing Wolfgang brings you some assistance when working through your own events!

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

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