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Branding, Beverages & Bites Recap

On March 31, Wolfgang hosted a evening of customer appreciation at Cactus Club, Coal Harbour, Vancouver. the event featured catered canapes, an event specific cocktail offering, Heather White speaking on Personal Branding and takeaways for attendees.The event which served as the ideal after work bite and beverage pit stop before heading home, centered around the idea of personal branding. Personal branding is a hot topic in today’s world and it all stems back to Jeff Bezos, Amazon CEO’s quote, “Your brand is what other people say about you when you’re not in the room.” Bezos makes a point that no matter whether you choose to or do not want a personal brand, you have and research states that building your personal brand has tremendous value:

67% of all consumer decisions are primarily influenced by word of mouth (McKinsey)

90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services (NOP World)

92% of consumers say they trust recommendations from friends and family above all other forms of advertising (Nielson)

Interesting in crafting your own compelling personal brand? Have a look at the four aspects and create your own:

  1. Your formal training, meaning external credentials
  2. Your hard wires, meaning your born into personality traits
  3. Your values, meaning your behaviour and day to day practices
  4. Your story, meaning your unique life experience

Our next event, Fast Track To Summer, is quickly approaching on May 29. Interested in attending? Let us know!

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

Call (888) WLF-GANG or email

Street Address:

112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6