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Leveraging Digital: Google Work Part Two of Two

Last week we tackled part one of our Leveraging Digital blog series in which we discussed Google Work, a cloud based synchronization and storage device which offers a variety of applications. This week we’re delving into the apps we use here at Wolfgang, areas for exploration and how the integration got underway. 

The Wolfpack uses a variety of Google apps for various reasons. For standardizing the business Docs, Sheets and Slides work well. For communication and organization Gmail, Hangouts and Google Calendar are our go tos, while socially we use My Business, Google+ and YouTube. AdWords and Alerts aid in remaining competitive digitally.

Systemizing is done through collaborative, auto saving Google Docs, Sheets and Slides (comparable to Microsoft Word, Excel and PowerPoint, respectively). Gmail is a terrific, space friendly email system while Hangouts omits the issue of Apple versus Android in group messaging. Google Calendar allows users to have personal and shared calendars; great for organizing workplace events. Socially Wolfgang ensures that our My Business page is accurate and detailed with location address and hours of operation while our Google+ page is a fun place for us to showcase work and company culture.

Occasionally we use Forms and News; both have incredible value. For placing leads into a sales funnel and gathering dates Forms works well, while News offers breaking local and global news and the ability to create a custom RSS feed. Areas for exploration include Sites and Groups. Google Sites allows users to work together to create internal intranets and club pages, whereas Groups provides discussion groups for those with common interests. Sites are also searchable in their own network; much like searching via Google users can search only Google Sites. Sites and Groups may be better for a larger staff; for the time being Wolfgang sees no immediate use for either of the two applications.

Overall Google Work provides an excellent platform for both the Google Chromebook users and Mac users alike in the company and has met all of our expectations for optimizing our business model. Google allows Wolfgang to streamline process and policies, work collectively and build better search engine optimization through using applications and adhering to Google best practices.

As for integration, Wolfgang is grateful to have some tech-minded staff who aided in porting over emails and documents. Truth be told, integration was simple; the biggest challenge was breaking old habits and beginning to do everything in the Google cloud.

We hope that this article answered some of your cloud and Google Work questions. Please contact us if you have any questions and stay tuned for next week’s Leveraging Digital when we discuss automated social media posting tool, Hootsuite.

Deana Srdic

About the Author: Deana Srdic

Deana Srdic is the Marketing Manager for Wolfgang Commercial Painters. Deana plans and implements Wolfgang’s annual marketing strategy, manages the website, facilitates the Wolfpack’s digital strategy and plans client events. Deana graduated from Camosun College with a degree in Marketing Communications Management and Leadership, an additional general Business diploma and Management certificate. Deana spends her free time working on her personal blog, lifting weights and actively participating in personal growth coaching. She’s a city girl with a passion for consistency.

Wolfgang Commercial Painters

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112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6