Skip to content

What is your Purpose?

What gets you out of bed on the morning? What elevates you above “the grind”? What demands that your dig in your heels? Your answers to those questions point to your purpose.

Companies often explain their purpose as an overt description of their service.  A painting company might say, “To protect and beautify our customers buildings” a Web SEO firm might say, “To improve our customers page ranking” Both are admirable goals but not a true purpose, in my opinion.

At Wolfgang our purpose is to “Inspire learning to drive growth”. We are on a tireless journey of improving our customers experience, our business systems, our job satisfaction and our contribution as human beings. The learning and its byproduct, growth, is our motivation.  Our purpose has meaning and we rally around it.

A clearly defined purpose is just as practical as it is powerful. Take hiring: at Wolfgang our purpose must resonate with a given candidate. If he or she cannot speak to multiple past examples of learning or growth, they are not hired.

Its not easy but defining one’s purpose is worth the effort.

Dave Notte

About the Author: Dave Notte

Dave Notte is the founder of Wolfgang Commercial Painters, one of Metro Vancouver's largest commercial and strata painting companies.

Wolfgang Commercial Painters

Call (888) WLF-GANG or email

Street Address:

112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6