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Being Different in a Static Industry

In business you truly have to stand out to succeed. It is the cornerstone of business, to offer a different service or product than anyone else or put a spin on an old idea to gain market share and grow.

Customers love different: Apple, FIDO, and Clearly Contacts to name a few, do a good job of separating themselves from the back by being different than their competitors. But a company doesn’t have to be a multi billion-dollar organization to be different.

You don’t have to look far to see several companies in Vancouver striving be me different. Provident Security and Nurses Next Door do a good job of standing out. Provident offers a “Five Minute” alarm response guarantee while Nurse Next Door’s employees drive from customer to customer in pink/floral wrapped vehicles.

Any company can make themselves stand out by being different. Wolfgang Commercial Painters, a painting company in the Vancouver area, has taken extra steps to ensure that they stand out amongst the myriad of painting contractors in the city.

“Wolfgang is proud to be to be different” says CEO and David Notte. “Instead of paper notices for our customers we set up Job Blogs to keep people informed. Choosing a color for a paint project is difficult so we offer professional color consultation on all our jobs. Painters traditionally wear white, not ours… our painters wear blue t-shirts and brown pants matching our logo.”

Any of the above would help Wolfgang stand out in the crowd but that is not where the list ends. “Perhaps the best example of our quest to be different is our “Start and Finish” guarantee” said David. “Renovation projects tend to drag on too long, in turn, upsetting the customer. We guarantee to start and finish when promised or you get five percent back. Risky, challenging, different and our customers love it!”

David has had success with Wolfgang and mentors new business owners on their entrepreneurial journey. When asked if he had one piece of advice to offer new entrepreneurs he had this to say: “Work hard to establish a competitive advantages, something that helps you stand out from the crowd and compels consumers to buy. If you are “different” from your competitors and you can deliver on your promise, you are on your way”

Wolfgang Commercial Painters is a major commercial painting company located in Burnaby BC. Wolfgang Commercial Painter’s has made Business in Vancouver’s Fast 100 list the last 2 years running. Both owners, David Notte (CEO) and Kevin Parenteau (CMO), are active members in the Entrepreneurs Organization as well as their community.

Erin Gray

About the Author: Erin Gray

Erin Gray is the Office & Marketing Manager/Finance Assistant for Wolfgang Commercial Painters, one of Vancouver's top commercial and strata painting companies. On a daily basis she could be responsible for doing back end maintenance on the website, organizing marketing campaigns, building videos for the website, paying suppliers and painters, collecting on outstanding invoices, ordering office supplies... just about anything that needs doing to keep the office running smoothly.

Wolfgang Commercial Painters

Call (888) WLF-GANG or email

Street Address:

112- 4268 Lozells Ave. Burnaby, BC, V5A 0C6