A fresh perspective
The Net Promoter Score (“NPS”) is an analytical tool which allows businesses to gauge growth paralleled with customer service satisfaction. The tool was introduced by the Harvard Business Review in 2004 and has since become a beneficial benchmarking tool for businesses concerned with increasing market share and improving customer experiences.
I have some experience working with marketing budgets in the past, so when the opportunity came up to take the lead on creating a marketing budget for 2017, I was thrilled. Much like I consider myself an introverted extrovert, I consider myself a good blend of right and left brain; I love the traditional left brain favouritism of numbers and reasoning combined and enjoy the arena of emotions associated with the right brain.
When I was first started with Wolfgang in January I did an entire analysis of the company’s marketing efforts. Soon after, I started my first task: Creating an all encompassing Brand Playbook for Wolfgang. (more…)
Henry Ford, founder of the Ford Motor Company started his company in 1903, and to this day over a century later, the company is still thriving. Whether you are a Ford fan, a Chevy enthusiast, a Nissan admirer or a Toyota devotee, one thing is unarguable: Ford has been a definition of achievement in business for the past 113 years. (more…)
This week, we’re pleased to offer a guest blogger. Our affiliated exterior building maintenance company, Black Tie Property Services’ Founder and CEO, Sebastien Nault, outlines the importance of properly handling deficiency calls.