A fresh perspective
Last Thursday I shared a recap of our recent customer appreciation event on de-stressing your life. This week I’m delving into what I took away as a Marketing professional.
1. Be prepared for early arrivals and late leavers
Our event was officially scheduled as an apres work gathering from 5:30-7:30. That said, I arrived at 4:45 and shortly thereafter, guests began to trickle in. As I greeted them and carried on with my prep work, I ensured that a staff member was able to sit and connect with the guest. I also had drinks ordered and food available. Any event planner will share that it’s imperative to make everyone feel welcome. Plus, although the event wrapped up at 7:30, our guests stayed just after 9 p.m. We made sure that our attendees were looked after with ample food and made a final call for beverages before paying the bill. It helps to have a plan of action in place. For us it was moving the dwindled, private downstairs party, upstairs to the energetic, public restaurant.
2. Alphabetize that RSVP list!
A simple but easy capture: Ensure your RSVP list is alphabetized by either first or last name. Whether you’re using paper or a tablet, this makes the process much easier for the the greeting door person.
In this case, I wasn’t actually able to verify that the A/V was in working order, but I did verify that all I needed to bring was my laptop and adapter. I did so, and the HDMI cord wasn’t compatible. Unfortunately I missed out on an opportunity to show before and after slides that I had put work into. We did, however, have a working microphone which was so necessary to draw in a boisterous group, pre and post presentation.
As always, we enjoyed the time spent with customers and I learned a few more best practices to event planning!