At Wolfgang we’re all a little different. I mean, we even advertise it… it’s right there in the tag line for the company. We don’t bring up the tag line in the office all that often, we see it on the marketing material and around but we don’t talk about it all that often. We don’t need to talk about it because it is so engrained in the way we do things.
Last time I wrote a post I wrote about the Wolfgang culture and that is part of why Wolfgang is different. We also market differently. We have our giant bouncy castle for one thing. We have our themes written up on hockey sticks and mounted in the office. We also like to meet our customers face to face as much as possible (ok so that isn’t super different but the way we do it is!). One of the best ways to do that? Candy!
A few times a year we get together and pack up candy for our customers so that the sales reps can drop it off in their offices. Often we make it a contest with a larger give away, sometimes candy, sometimes a massage… anything really.
The best part of the candy (besides getting to eat tons of it while we package it into individual bags) is that they customers love it. Now when the sales reps go into offices the receptionists are excited because they know they will be getting candy! It’s a nice little touch point that brightens everyone’s day.
I talk to my friends about work and they are often confused by a lot of the things we do at Wolfgang. Confused about why we spend so much off-the-clock time together, about why we actually like going to work. I can’t tell you how many times I have heard the phrase “But… you guys paint buildings right? What does X (candy, bouncy castles, twitter… you name it) have to do with commercial painting?!”
The easy answer is: Nothing. None of the things we do around the office to add to our experience or the customer experience have anything to do with commercial painting. It does have everything to do with our happiness in the office though and that relate directly to our customers and to ourselves. When you are happy you can make other people happy much more easily.
It’s a good thing our purpose is To Make People Happy… and that candy makes people happy… because that way we can keep delivering (and eating) candy!